![]() ![]() The notion was an offering to enable local-area networks (or LANs) for aeroplanes, with passenger services provided within them. John’s first pitch to his three partners was actually around aviation. ![]() With all of their experience, resources and insight, the four founders naturally turned to music in the home, and… With first-ever details, what follows is the story of how. ![]() What are the frustrations and failures they experienced on the journey? Are there larger lessons to be learned? The story of what Sonos did and is doing might be familiar to many. They hired an amazing team who built amazing products from scratch, and music devotees all over the world found a new brand to fall in love with. Fuelled with the insight earned from success in the first phase of Internet-based business-building, they chose as their next mission a new way to bring music to every home - wirelessly, in multiple rooms, from PCs and the Internet, with awesome sound. Its four founders - John MacFarlane, Tom Cullen, Trung Mai, and Craig Shelburne - conjured a daring vision based on technology that didn't exist at the time. The story of Sonos might seem like that, from a distance. Hero-entrepreneur dreams up a great idea, finds a sidekick or two to help it come alive, clashes with and defeats the entrenched incumbent, and rides to glory as the credits roll. Fans of business success stories know the familiar arc they follow… ![]()
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